students sitting socially distanced outside of Gorgas Library

About the Diversity in Business Bridge Program

The Diversity in Business Bridge Program (DBBP) provides additional college preparation, with a specific focus on business as a major/career, thereby promoting postsecondary success for underrepresented minority students by helping them make a smoother transition to college.  Dedicated college financial support will be available to program graduates who enroll at UA to pursue a degree in business.

The 2021 DBBP will be virtual June 14-18 (9 a.m. – 1 p.m.) with an optional campus orientation on Saturday, June 12th at 9 a.m.

The Bridge Program gives students interested in business fields the opportunity to gain professional development, attain skills needed for success in college, enhance their critical thinking skills, and be introduced to functional areas of business (e.g., marketing, accounting, entrepreneurship). Additionally, students will learn how to set goals and understand financial literacy in order to become more personally, fiscally, and socially responsible in life as well as within companies. Students will learn from the world-renowned Culverhouse College of Business faculty. After successful completion of the program, students who are admitted to the University of Alabama will be eligible for financial support in The Culverhouse College of Business.

Thanks to Protective Life Corporation for their support, which has made this program possible.


The Diversity in Business Bridge Program is designed to prepare students for the transition to college and support postsecondary success for underrepresented students by providing academic, social, and professional skills essential to be successful in business majors in college. Students will prepare for academic and social success by engaging in sessions about various business areas such as operations management and economics and in experiential activities. Moreover, students will be able to experience campus life and build social and professional networks with other students, faculty, staff, and business professionals.

Who’s Eligible?

Students who are rising seniors from Alabama high schools can apply to the program. The Diversity in Business Bridge Program designed for Alabama students from historically marginalized groups who are underrepresented in business (i.e., African American, Hispanic/Latino, Native American), and are interested in learning about a career in business.

When Will It Start?

Applications will open on March 1, 2021 and applicants will be accepted on a rolling basis. The virtual program will start June 14-18, 2021 and include an optional, on-campus orientation on June 12, 2021. Program dates, times, and formats are subject to change and will follow UA and Culverhouse safety guidelines, protocols, and restrictions.

The Cost?

Thanks to the partnership between Culverhouse and the Protective Life Corporation, the program is free for participants.

Items Needed to Apply?

BEFORE beginning the online application, please complete the checklist below.


  1.  Obtain your recommender’s contact information (Full name, email address, and phone number).
    • Recommender must be your principal, counselor or teacher.
    • Relatives may not serve as your recommender.
  2. Resume including your contact information, education, work experience, and any awards and/or honors.
  3. Record a video providing the following: (Note video cannot exceed 250 MB – about 1 – 2 minutes long).
    • Full name, School, and Current Grade Level
    • Why are you considering Business as a major in College?
    • How will participation in the Culverhouse Diversity in Business Bridge Program benefit you?
Note: All documents must be in .pdf, .doc, or .docx format. Filenames cannot contain apostrophes or any special characters. Accepted Example: LastnameFirstnamefile name.pdf. Once you have obtained the above items, you are ready to complete the online application. Click apply here to begin! Be sure that you continue until you reach the screen that says “Your application has been received, thank you.”

How to Apply?

Apply Here

Additional Questions?

Applications and additional information will be shared on this page and  starting March 1, 2021. If you have any further questions or concerns, please contact Marcus Cotton, Director of Culverhouse DEI Bridge Program at 205-348-9618 or